Art and Upload FAQ

Customer Service ... Customer Satisfaction

PROOFREADING CHECKLIST
Spelling

Did I use Spell Check? Even if you did, spell check doesn’t always catch EVERYthing. (TIP: Read your copy backwards).

Format & Alignment

Are your paragraph tabs/indentions all the same spacing? Are your paragraphs all the same justification? Hyphenations on, or off? Line spacing correct throughout?

Fonts

Are they consistent throughout? Before sending to print, make sure all fonts are embedded, outlined, or packaged to send with the file.

Punctuation

Read through your copy thoroughly. Spell check/grammar check won’t catch everything.

Numbers

Double and triple check all phone numbers, fax numbers, zip codes, addresses, etc... Are page numbers correct?

Colors

If you are printing in full color, please make sure your file is converted to CMYK for a more accurate representation. If you are using Spot Colors, make sure to specify all using the Pantone Matching System. The file must be set up using the appropriate spot colors in order to separate correctly. (envelopes and letterhead must be in spot colors).

Bleeds / Trim Area

If you want any of your piece to print to the edge of the paper (which is called a Bleed), please make sure the provided file includes an additional 1/8” of the image on each side that it will print to the edge. For example, if the finished size after trimming is to be an 8.5x11 piece with a full bleed, the actual file size sent to the Printer would be 8.75x11.25. Any images that will show on the finished piece, without risking being cut off, have 1/4” away from the edges of the page.

Pictures/Images/Photos

Make sure all images are at least 300 dpi in order to produce the highest quality result. Even though 72 dpi may look acceptable on your monitor, it will result in very poor quality in the finished product. (TIP: An image copied from a website is never high enough resolution for a printed piece).

Rich Black

(4 color process only: C65 M53 Y51 K100) Should be applied to large areas of black, this will ensure a consistent dense color when printed. Please be aware of your black percentages. On your monitor, blacks will look the same, but when printed will show the differences dramatically. With spot colors, Pantone Black will in fact print black.

Monitors

Monitors are not all created equally! Colors that look perfect on your monitor, will more than likely not look the same on any other monitor and will more than likely print differently that what you see on your monitor as well (unless you have a Pantone Matching System calibrated monitor).

Important Note:
All files will be pre-flighted by our Art Department. If all art & print specifications are not met, artwork will be returned to the customer for modifications. If our Art Department is to make the modifications, art charges will be accrued at $65 an hour.

PREPRESS (PRE-FLIGHT) CHECKLIST
Placed Images

Check that images are not in transparent image boxes, and that links are included with your artwork.

Punctuation

Check for consistent punctuation.

Review

Review your file at 100% of size. Print it off, review everything front to back, and back to front. Have someone else take a look at it too (sometimes it’s difficult to proof your own work) -If you’re not sure how something will print, contact us, we’d be happy to answer any questions.

Check your Bleeds!

Bleeds have to be 1/8” or more outside the printable area.

Grab another pair of eyes

Have someone else review your piece, it’s not always easy to proof your own work.

Color Separations

Print out color separations to see if all the colors are showing where you intended them, and that you don’t have any unwanted colors.

Manually Proofread Everything

Manually proofread everything. Manually proofread everything. Manually proofread everything. Manually proofread everything.

Got a Dummy?

Assemble a “dummy” (mock-up) of what your final piece will look like, for the printing company to match up to during the production process.

Questions?
Call us! Email us! We’ve done this for a few years, and can help you with any questions you might have.